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IAMS - trusted quality for happy healthy pets.
IAMS for cats contains over 30% more animal protein*
IAMS for dogs contains around 60% more animal protein **
* than leading brands sold in supermarkets. Based on best-selling dry adult diets January 2011-12. Out of total protein content.
** than the leading dry brand sold in supermarkets. Based on an estimated analysis of animal protein content in their best-selling dry adult diet September 2011-2012. Out of total protein content.