Having a dog in your life changes everything. It certainly did for us when we brought home our gorgeous Tuki-girl. We immediately became obsessed with giving her the happiest, healthiest and most fulfilling life possible, and as we discovered all the little things that helped her thrive, we knew we wanted to help as many pooches as possible enjoy the same. That’s why we created PLAY9: to shape the future of canine health and wellness. From enrichment and play to nutrition and beyond, we design around how dogs naturally think, move and behave, creating products that are genuinely useful, brilliantly engaging and always made with canine wellbeing at heart. That means thinking about dogs at every stage and in every situation: rescue dogs building confidence, dogs going through rehabilitation, seniors who still need their minds challenged, dogs working towards a healthier weight, and the millions of dogs who simply deserve more fun in their day. Our award-winning Roolo was our first big step, but it’s only one part of where PLAY9 is going. We’re a small team with big plans, an ever-growing list of ideas and Tuki still firmly at the centre of it all. One dog started PLAY9. Our mission is to make life better for as many of them as we possibly can.