Since 1994, Ruffwear has been dedicated to building gear for outdoor athletes and their human companions. They believe that their products should perform and that performance should be measured by the ability to enhance outdoor adventures with dogs. They're not simply a pet brand, their gear is designed, tested and rooted in the outdoors by people who live and breathe getting outside and living their best adventures with their dogs. These guiding principles, along with a desire to push the boundaries and explore, are what fuel their soul and drive them to create the best dog gear possible.