My dogs love the flavour which can confirm tastes of chicken (bad morning!). I use it on both dogs before bed and their teeth definitely look better. My female dog has gingivitis & bad breath not sure this toothpaste will cure this but the vet recommended it to reduce both before she has dental work done

Cats will actually let us brush their teeth.

My dogs love getting their teeth brushed because of this toothpaste. I tried others when out of stock previously and they refused to have them brushed. The enzyme toothpaste keeps their teeth clean and the vet is please with their teeth

We adopted our dog and he was in need of urgent dental care and a routine going forward. He is particular about his food and stubborn so I was sceptical, but very soon he started loving this tooth paste and was even eager to have his tooth brushed. It was also vet recommended so I believe it is working well.

Excellent canine toothpaste. My dog's love it, making brushing much easier.

One cat loves it the other tolerates it. I think (but not certain) this is less abrasive than a brand I picked up from vets. I prefer less abrasive toothpaste as it's easier on my 12 months old gums.