The Wellness Core difference is that in addition to excluding grains, we also reduce the total amount of carbohydrates in our recipes and increase the levels of protein and fat to ensure that your pet will get more of the good stuff and no fillers. We pack in tasty, high-quality animal proteins and leave out grains and fillers, helping to promote optimal health, weight and longevity. Using only fresh, real and wholefood ingredients, Wellness Core natural pet food delivers essential nutrition in a minimally processed form. The guaranteed nutrition levels on the back of pack are very important because that's what your dog will actually eat and this delivers the nutritional and health benefits. Wellness Core feeds dogs as nature intended with more meat, less carbs and no fillers together with a fresh meat taste that every dog will love.