The day we became pet-parents to Penny, our whole world changed. As new parents, we were horrified by the vague ingredients found in some of the market-leading dog biscuits, so we started baking our own treats at home. Penny loved them as much as we loved baking them, so we decided to turn our newfound baking obsession into a family business. Roll on to today.. our family has grown, and we now produce a range of delicious treats that are always Grain Free, 100% Natural, and made with Human Quality Ingredients. No Hidden Junk! We call this the "Happy Belly Promise" and it's something that we never compromise on.