Established in 1974, Faith In Nature believes in harnessing the power of nature without harming it in the process. Their vegan products are made using the highest quality, naturally derived, cruelty-free ingredients, with 100% natural fragrance, and they work beautifully. Their naturally conditioning dog shampoos have been specially formulated with vitamin E for a healthy, shiny coat and pH-balanced to be gentle on your dog's skin. Faith In Nature are B Corp certified, this means that they met a very high standard of social and environmental performance, transparency, and accountability.