From the beginning in 1946, Paul F. Iams sought out new ways to create premium, quality pet food that would help give cats and dogs healthy, active and happy lives. Passionate about your furry friends, Paul believed the only way to provide the best possible food and pet care products was to understand cats and dogs better than anyone else in the industry. By spending time with breeders and nutritionists, he learned the importance of proteins and the role of fat in pet food diets. He was the first to consider cats and dogs primarily as carnivores, a perception which was to revolutionise the whole of the pet food industry. Taking in all that he learnt, Paul created his first small batch of dog food, Batch 999 in 1946, which he defined to be 99.9% close to perfection. It was everything he believed in and it set a new standard for pet food; advanced nutrition to make a substantive difference to the health and vitality of pets. This belief has become the basis for innovation after innovation. Today, Iams still believe they can enhance the lives of millions of pets around the world. Iams is committed to innovation and quality by insisting on rigorous ingredient inspections throughout the manufacturing process, from initial truckload sample screenings to the moment our pet food bags leave the plant. They are not light when it also comes to control; with each batch of formula produced, they undertake a complete nutritional analysis to make sure all of our ingredients are safe for your pet's health and enjoyment. Through innovative research, breakthroughs and by following their unique nutritional philosophy, they're committed to give cats and dogs exactly what Paul Iams intended; happy and active lives full of healthy vitality. With Iams, they are here to champion the joy of healthy vitality. They provide complete and balanced nutrition that combines superior animal protein and an irresistible taste to support your pet's health without compromising on a tasty enjoyable meal. Giving your pets the tasty food they love, with all the nutrition they need from a trusted brand with over 70 years of experience in pet nutrition, no compromise. The joy of healthy vitality is not simply visible health or your pet's happiness; it is the powerful combination of the two together. With Iams, you can really see and let your pet's true personality shine through.