James Wellbeloved put a lot of love into creating recipes dogs will love. Using only simple ingredients and inspired by nature, James Wellbeloved dog food has all the goodness they need and nothing they don't. And, to minimise the risk of adverse food reactions, its naturally hypoallergenic - meaning no common allergens such as Beef, Pork, Soya, Eggs, Dairy and Wheat. Best of all, you can be sure your canine friend is enjoying a balanced diet. One that not only tastes good, but does them a world of good too.