Been using wagg for couple years and product always consistent, some other feeds can vary in colour at times meaning content is varied. Took in couple dogs who were dumped and youngster was still feeding from mum at 11months so went through many many different makes till wagg that is fine on his stomach and they look good,so have stuck with it. I think the ingredients are obviously subtle as his stomach seemed settled from few days of it.

My 3 pooches love this food there coats are lovely and shiny. The price is great for value

He is fit, healthy, good weight and happy. Seems a good recommendation

I've been feeding this for six months with a bit of butcher's wet meat mixed in. I have several dogs. All their coats look shiny. No scratching. Poos ok too. I won't go back to expensive grain free again, my dogs seem better on this.

Really good price compared to other foods with the same ingredients. My dog loves it and is the only dry food she will eat.

Got 2 Rottweiler crosses and two bags last just under a month. My boy has a sensitive stomach and this seems to be doing him alright and we're in the process of trying to get my girl to gain weight and she's doing great. They're fed and they're happy that's the main thing.